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WHERE IT ALL STARTED
Ala Eh Food Products Corp. traces its roots back to 2019 in Lipa City, Batangas, founded by Mr. Ronald “Boss Jampong” Abulencia, a man with a simple dream — to create condiments that truly capture the authentic taste of the Filipino palate. The idea was born from something humble: a friend once shared a sample of soy sauce that sparked his curiosity, creativity, and passion for local flavors.
Determined to make his own version, Mr. Abulencia began his journey in a small apartment in Nuvista Lipa, where he personally formulated and produced his first batches of soy sauce. With only a few orders from nearby eateries and friends, he managed everything by himself — from mixing ingredients to bottling and labeling each product by hand. Every night was a cycle of trial and error, guided by his determination to perfect a recipe that would reflect the true Batangueño taste.
Each batch he made was a product of patience and passion — aiming to achieve that balance of savory and sweet that Filipinos love. What started as a small kitchen experiment in a modest apartment soon became something bigger: a soy sauce that wasn’t just delicious but distinctly Batangueño — full-bodied, flavorful, and proudly homemade.
Over time, Ala Eh Food Products Corp. evolved from one man’s kitchen experiment into a growing food manufacturing company. Guided by the values of malasakit, innovation, and integrity, the company expanded its product line to include vinegar, fish sauce, oyster sauce, toyomansi, liquid seasoning, and other sauces and condiments. Each product is carefully crafted to bring out the best in every Filipino dish — whether it’s a simple fried meal at home or a grand handaan shared with family and friends.
But beyond producing great-tasting condiments, Ala Eh Food Products stands for something deeper: a celebration of Filipino culture and community. Every bottle represents the hard work of local people — from the farmers who supply ingredients, to the workers who mix, bottle, and label each product with pride. It’s a reminder that local can be world-class when made with passion and purpose.
For the team behind Ala Eh, condiments are more than just sawsawan — they are part of the Filipino story. They turn ordinary meals into shared experiences, transforming every hapag-kainan into a moment of connection, laughter, and love. With every drop of toyo, suka, or patis, Ala Eh brings families closer and adds life to every kwentuhan over food.
Milestones & Achievements
COLLABORATIONS
INCREASING ONLINE SALES
MORE DISTRIBUTORS AND RESELLERS
Today, Ala Eh Food Products Corp. continues to move forward with its mission: to bring authentic Filipino flavor to every table. With a strong commitment to quality, consistency, and Batangueño pride, the company aims to make “Ala Eh” a name that every Filipino household recognizes — not just as a condiment brand, but as a symbol of local excellence, resilience, and flavor that unites us all.
In recent years, Ala Eh Food Products has experienced remarkable growth and expansion, fueled by its continuous engagements, partnerships, and collaborations with local entrepreneurs, content creators, and business owners. Through these collaborations, the brand has reached new audiences and strengthened its connection with the community — inspiring more people to support proudly Batangueño-made condiments.
The company has also embraced the digital marketplace, resulting in a significant increase in online sales through major e-commerce platforms and social media channels. By adapting to modern trends and investing in digital marketing strategies, Ala Eh Food Products has successfully made its products more accessible to customers nationwide — allowing Filipinos from different regions to experience the signature “Ala Eh” taste wherever they are.
To meet growing demand, Ala Eh has also expanded its network of distributors and resellers, both within Batangas and across Luzon, Visayas, and Mindanao. This expansion has not only strengthened the brand’s market presence but has also provided income opportunities for local entrepreneurs, reinforcing the company’s mission to uplift communities through business and shared success.
As Ala Eh Food Products continues to grow, its vision remains clear — to bring Batangueño-made condiments to every Filipino home, while creating meaningful collaborations, empowering local partners, and proving that success tastes even better when shared. The brand’s journey is far from over; it’s a continuing story of passion, partnership, and pride.
Sponsorships
Ala Eh Food Corporation is deeply committed to community empowerment, cultural celebration, and nourishing Filipino families through impactful local partnerships. Our participation in the Buwan ng Wika Celebration reinforces the value of heritage and Filipino identity, especially among the new generation. We proudly support BJMP MMDJ Annex II through our Ala Eh Food Products Feeding Program, promoting rehabilitation, nutrition, and second chances for Persons Deprived of Liberty as they work toward rebuilding their future with dignity. We also champion creative development and innovation by collaborating with renowned miniature artist Nhoda Muñoz, whose passion and craftsmanship inspire communities to celebrate artistry and Batangueño talent. Each initiative reflects our unwavering dedication to building a stronger, prouder, and more united Batangas and Filipino society.
Future Developments
After years of hard work, sleepless nights, and unwavering determination, Mr. Abulencia’s vision continues to grow stronger. What began in a small apartment in Nuvista Lipa, with just a few bottles of soy sauce and a handful of loyal customers, has evolved into a thriving Batangueño brand that now serves countless households, eateries, and distributors across Batangas and neighboring provinces.
Through consistent innovation and dedication to quality, Ala Eh Food Products Corp. has steadily expanded its operations — enhancing its production capabilities, improving product formulations, and introducing new condiment varieties to meet the growing needs of Filipino consumers.
As part of its next big milestone, the company is now preparing for the establishment of the Ala Eh “Toyomansion” — a soon-to-rise manufacturing facility and main office that will serve as the central hub for all production and administrative operations. The Toyomansion will stand as a symbol of progress and Batangueño pride, representing how far the brand has come from its humble beginnings.
Once completed, the Toyomansion will not only house the company’s production and innovation center but also serve as a space for training, collaboration, and community empowerment. It aims to provide more job opportunities for Batangueños and create a home where passion, craftsmanship, and Filipino flavor come together under one roof.
The upcoming Ala Eh Toyomansion embodies the company’s long-term vision — to transform a once-small local brand into a recognized name in the Philippine food industry, while staying true to its roots: serving authentic Filipino condiments made with love, care, and Batangueño excellence.
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